Auracast® Better, clearer accessible audio for all.

Auracast: What’s All the Buzz About?

If you follow the latest in hearing technology, you’ll have seen Auracast® hailed as the next big leap forward, a broadcast audio feature built into the new Bluetooth® Low Energy (LE) Audio standard.

Auracast will revolutionise the listening experience by streaming high-quality audio directly from a single source to multiple (unlimited) nearby devices, including compatible hearing aids, cochlear implants, and regular headphones or earbuds.

For people with hearing loss, this means clearer, direct sound without the hassle of cables, patchy loops, or borrowed kit.

At Sarabec Ltd, we support innovation, but we also believe people need practical, tested solutions they can use now. That’s why we’re proud to supply the Humantechnik EarisMAX, one of the most advanced ready-to-go personal listening systems that’s fully prepared for the upcoming Auracast era.

How Does Auracast Work?

Unlike classic Bluetooth pairing (which connects one transmitting device to one receiver), Auracast lets you discover and join broadcasts, much like picking a Wi-Fi network. It removes the barriers that have held back older hearing tech by allowing:

• Multiple listeners to join one audio stream

• Direct audio to your own hearing aids, implants, headphones or earbuds

• Easier listening in noisy or challenging spaces

Best of all, because Auracast is part of a universal standard, it’s designed to work across brands and devices - a major step forward from the “walled gardens” that left many users with compatibility headaches.

Where Will Auracast Be Used?

Everywhere! Imagine hearing:

• Flight announcements clearly at airports

• Cinema dialogue through your own device

• Tour bus commentary without needing to share worn headsets

• Live theatre audio with crystal clarity

• Classroom lessons or lectures directly in your ears

• TV or music at home at your own perfect volume, with no family arguments

These are exactly the real-world benefits Auracast promises. And with Humantechnik’s Auracast-Enabled EarisMAX, you can enjoy crystal-clear TV sound today - and be ready for these wider uses as venues roll out Auracast broadcast systems.

Humantechnik EarisMAX: Be Ready Today

The EarisMAX is Humantechnik’s flagship listening system - and Sarabec Ltd is proud to supply it to customers across the UK. With the EarisMAX Listening System, this is what you’ll receive:

• Hear speech clearly - advanced speech enhancement sharpens voices & reduces background noise.

• Set your own volume – no more family disagreements.

• Wireless freedom – move around your home while staying connected.

• Auracast-ready – designed to take full advantage of future Auracast broadcasts in public places.

Whether you’re watching TV, listening to music, or looking forward to the day when your local cinema or community venue adds Auracast, the EarisMAX puts you ahead.

Where Will You See Auracast in the UK?

The rollout is happening step by step. Here’s where you might benefit:

Entertainment and Culture

• Cinemas: Listen to dialogue, audio description or other tracks directly.

• Theatres: Enjoy direct, high-quality stage sound without relying solely on hearing loops.

• Museums & Galleries: Join multilingual or themed tours.

• Concerts: Cut through background noise for a clear experience.

Travel & Transport

• Airports & Stations: Hear every announcement in real time, no matter the noise.

• Tour Buses: Pick your language or commentary type.

Healthcare

• Waiting Rooms: Follow TV audio or announcements while waiting.

• Care Homes: Shared TV or music but personalised to each listener.

• GP Clinics: Hear your name called without missing it.

Education & Work

• Classrooms & Universities: Direct sound from teacher to student.

• Workshops, Meetings & Conferences: Stream audio clearly, choose breakout sessions or translations.

Community & Public Spaces

• Council Meetings & Forums: Tune into the agenda item that matters to you.

• Places of Worship: Join services without needing special borrowed receivers.

• Emergency Alerts: Stay informed in noisy or crowded spaces.

At Home

• TV & Music: Everyone sets their own volume.

• Smart Home: Hear doorbells, timers or alarms straight to your device.

Why Not Replace Loops Yet?

Hearing Loops have been the backbone of UK public hearing access for decades, and they still work brilliantly for many.

It’s important to support well-functioning loops before Auracast is everywhere. Many people still rely on telecoil-enabled hearing aids and loops - especially older or legacy devices funded through the NHS or the UK Government’s Access to Work schemes.

The best way forward? A hybrid approach: keep loops working and add Auracast alongside them as venues upgrade.

Sarabec Ltd supports this practical route; we supply and support both loop systems and modern broadcast transmitters such as Auracast and Wi-Fi based systems for venues, councils, theatres and community spaces.

Auracast Hurdles to be aware of:

• Device compatibility: Not every hearing aid or phone is Auracast-ready yet, which is why systems like EarisMAX bridge the gap.

• Infrastructure: Venues need new transmitters, but the cost is falling fast. 

• Awareness: People need to understand how to connect. We help train venue staff and support end users.

• Battery: Be mindful that while Bluetooth LE Audio is efficient, streaming still uses battery.

• Security: Auracast can broadcast openly or encrypted; It is up to venues to choose carefully.